Design Brief

Tutti Frutti Cafe · Physical Menu + Digital Screens · 11x17 Bi-fold

Tutti Frutti is a multi-brand cafe with 6 sub-brands under one roof. The challenge is to present all brands clearly without fragmenting the experience — customers should feel one unified, fun cafe, not six separate menus.

Currently 70-80% of sales come from frozen yogurt, but the growth strategy is savory (Bites). The menu must give Bites equal visual weight, trigger impulse purchases through large food photography, and speed up ordering.